Issue 2 · Summer 2026

B2C Web to Print

Lulu Press

VerifiedUnited StatesUpdated Jan 2026
Founded

2002

HQ

Morrisville, US

Markets

B2B, B2C, SMB

About

Lulu Press is an online print-on-demand, self-publishing, and distribution platform founded in 2002 by Red Hat co-founder Bob Young. Based in Morrisville, North Carolina, Lulu enables creators in 225+ countries to publish books, eBooks, photo books, and calendars. Authors retain all rights and 80% of profits.

Recent News
Apr 2026

Lulu reports surging B2B and API growth driven by AI personalization (15.6% B2B revenue growth; API users +113% 2024-2025)

Lulu (official blog)
Jan 2026

Craig Petersen appointed Chief Executive Officer, effective January 1, 2026; succeeds Kathy Hensgen who transitions to EVP Strategy

Lulu Press Blog
Lulu Press logo
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Quick Facts
Full NameLulu Press
TypeB2C Web to Print
Founded2002
HeadquartersMorrisville, United States
RegionUnited States
Last UpdatedJan 2026
Target Market
B2BB2CSMB
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