Issue 2 · Summer 2026

B2C Web to Print

Moonpig

United KingdomUpdated Jun 2026
Founded

2000

HQ

London, GB

Markets

B2C

About

Moonpig Group plc (LSE: MOON) is a UK-listed online greeting-cards and gifting group, operating the Moonpig brand in the UK and the Greetz brand in the Netherlands. It is a market leader in personalised cards and a pioneer of AI-driven card personalisation, including AI-generated stickers, audio and video messages and handwriting-style messaging.

Products & Services
Personalised greeting cards (online and app)Gifts, flowers and plantsAI-generated stickers for card interiorsAudio and video message cardsPersonalised handwriting / handwritten-style messagingMoonpig Plus and Greetz Plus subscription membershipsGreetz (Netherlands cards and gifting brand)Reminders service and data-driven personalisation platform
Key Differentiators
01

UK market leader in personalised online greeting cards

02

Two-brand model across Moonpig (UK) and Greetz (Netherlands)

03

First-mover in AI card personalisation (AI stickers, audio/video, handwriting)

04

~50% of all cards now include an AI-generated or personalised element

05

12.3M active customers and a large proprietary reminders/data platform

06

High-margin business (Adjusted EBITDA margin ~27.6%)

07

Recurring revenue via Moonpig Plus / Greetz Plus subscriptions

Recent News
Dec 2025

Moonpig FY2025 results: revenue £350.1m; AI stickers its most widely adopted innovation, with ~50% of cards including AI/personalised elements

Moonpig Group plc (Full-Year Results)
Dec 2025

Over 4 million unique AI-generated stickers created since the February launch (~2M per month); Moonpig Plus + Greetz Plus memberships up 29.3% to 1.2 million

AJ Bell
Dec 2025

Moonpig Group profit grows 3.7%; active customers rise to 12.3 million across Moonpig and Greetz

Retail Gazette
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Quick Facts
Full NameMoonpig
TypeB2C Web to Print
Founded2000
HeadquartersLondon, United Kingdom
RegionUnited Kingdom
Last UpdatedJun 2026
Target Market
B2C
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