Issue 2 · Summer 2026

B2C Web to Print

myphotobook GmbH

VerifiedEU - GermanyUpdated Feb 2026
Founded

2004

HQ

Berlin, DE

Markets

B2C

About

myphotobook is a Berlin-based B2C photo products platform founded in 2004, offering photo books, wall art, calendars, and personalized gifts with online design tools. Serving 4 million customers across 16 European countries, the company was acquired by Sweden's Elanders Group in 2013.

Recent News
Jun 2025

myphotobook GmbH files 2024 annual report (year ending 31/12/2024) at German commercial register with co-CEOs Andreas Emmert and Sven Burkhard

North Data
Jan 2025

Parent Elanders Group reports 2024 year-end results with Print & Packaging Solutions noting positive development in online print, partially offsetting weak Automotive demand

Elanders Year-End Report 2024
Nov 2024

myphotobook headquarters relocated following fotokasten merger, with d/o/m Deutsche Online Medien GmbH also undergoing registered office changes

North Data / Handelsregister
Oct 2024

fotokasten GmbH formally merged into myphotobook GmbH (Sept-Oct 2024), consolidating both Elanders-owned German photo product brands under a single legal entity

North Data / Handelsregister
myphotobook GmbH logo
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Quick Facts
Full Namemyphotobook GmbH
TypeB2C Web to Print
Founded2004
HeadquartersBerlin, Germany
RegionEU - Germany
Last UpdatedFeb 2026
Target Market
B2C
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