Issue 2 · Summer 2026

B2C Web to Print

Shirtee (Boender & Beutel GmbH)

VerifiedEU - GermanyUpdated Feb 2026
Founded

2016

HQ

Cologne, DE

Markets

B2C, B2B

About

Shirtee, operated by Boender & Beutel GmbH, is a Cologne-based print-on-demand apparel platform founded in 2016. Offering an online T-shirt design maker for consumers and Shirtee Cloud for B2B sellers, the company uses Kornit digital printing technology and ships up to 5,000 items daily. Active in 15 markets across 12 languages.

Recent News
Jun 2025

Shirtee Cloud continues expansion of POD product range with embroidery options and GOTS-certified premium organic product line for sustainability-conscious sellers

Shirtee Cloud
Jan 2025

Shirtee/X-Print successfully beta-tests Kornit Konnect IoT platform across fleet of 8+ machines, enabling real-time monitoring of ink consumption, productivity, and system uptime replacing manual data collection

Texintel / Kornit Digital
Jun 2024

X-Print (Boender & Beutel GmbH) expands production capacity with four new Kornit Atlas MAX machines, bringing total to 12 printers capable of 17,700 pieces per day

textile network / Kornit Digital
Mar 2024

Kornit Digital showcases Shirtee partnership at FESPA Global Print Expo 2024 in Amsterdam, highlighting next-gen Atlas MAX PLUS and MAX Transfer direct-to-film technology

Kornit Digital / FESPA
Shirtee (Boender & Beutel GmbH) logo
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Quick Facts
Full NameShirtee (Boender & Beutel GmbH)
TypeB2C Web to Print
Founded2016
HeadquartersCologne, Germany
RegionEU - Germany
Last UpdatedFeb 2026
Target Market
B2CB2B
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