Issue 2 · Summer 2026

B2C Web to Print

Society6

VerifiedUnited StatesUpdated Feb 2026
Founded

2009

HQ

Santa Monica, US

Markets

B2C

About

Society6 is an online marketplace enabling independent artists to sell artwork on 75+ print-on-demand products. Artists upload designs and use the Artist Studio tool to configure artwork across products. Consumers browse, customize, and purchase products that are produced on-demand and shipped directly. Acquired by Graham Holdings Company via Leaf Group in 2021 for $323M.

Recent News
Oct 2025

Society6 announces second wave of artist account removals and discontinues all apparel, stickers, backpacks, and 15+ product categories as curated model continues

Society6 Help Center
Jul 2025

Society6 reopens artwork submissions under new curation-based approval process; designs evaluated for sales history, originality, and trend relevance

Society6 Help Center
Feb 2025

Society6 pivots from open marketplace to curated platform, mass-removing artist accounts; eliminates artist plans/fees and standardizes pricing at 5-10% commission

CatCoq / The Creators Diary
Feb 2025

Graham Holdings reports FY2024 earnings: retail revenue declined due to 'significantly lower revenue at Society6' for second consecutive year

Graham Holdings Earnings Release
Society6 logo
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Quick Facts
Full NameSociety6
TypeB2C Web to Print
Founded2009
HeadquartersSanta Monica, United States
RegionUnited States
Last UpdatedFeb 2026
Target Market
B2C
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