Context
Flyers and brochures are single-sheet or folded printed marketing materials used for advertising, information distribution, and promotional campaigns. Flyers are typically unfolded sheets in sizes ranging from A6 to A4, printed on one or both sides. Brochures incorporate one or more folds (bi-fold, tri-fold, gate-fold, z-fold, or roll-fold) to create multiple panels for more detailed messaging. Both products are printed on stock between 130 and 350 gsm using digital or offset methods, depending on run length and quality requirements.
Types and Formats
Flyers are the simplest format: a single sheet, usually A5 or DL, designed for mass distribution at events, in-store, or via letterbox drops. Brochures offer greater flexibility with fold configurations that create four, six, or eight panels for structured content. Common paper choices include 150 gsm silk for a professional feel and 170 gsm gloss for vibrant color reproduction. Finishing options such as matt or gloss lamination protect the printed surface and add tactile quality. For premium applications, spot UV, soft-touch lamination, and metallic inks elevate the perceived value. Files should be supplied at 300 dpi in CMYK with 3 mm bleed and clearly marked fold lines.
Web to Print Context
Flyers and brochures are among the highest-volume products on web to print platforms, driven by repeat orders from businesses running seasonal campaigns, event promotions, and multi-location marketing. Template-based workflows allow marketing teams to maintain brand consistency while customizing content for specific regions, events, or offers. Online editors display fold lines and safe zones, helping users position text and images correctly across panels. Automated preflighting catches common errors such as low-resolution images or text too close to the fold before production begins. Variable data capabilities enable personalized versions within a single print run, making flyers and brochures highly versatile for targeted campaigns.