Issue 2 · Summer 2026

Print Methods

Screen Printing

Definition

A traditional printing technique that pushes ink through a mesh stencil onto a substrate, ideal for high-volume apparel and promotional product decoration.

Context

Screen printing (also called silk screening or serigraphy) is a stencil-based printing technique where ink is forced through a tensioned mesh screen onto the substrate using a squeegee. Each color in the design requires a separate screen, with mesh counts typically ranging from 110 (for bold graphics on textiles) to 305 (for fine detail on paper). Plastisol and water-based inks are the two primary ink systems. Plastisol sits on the fabric surface for vibrant opacity, while water-based inks absorb into fibres for a softer hand feel. Screen printing remains the dominant decoration method for apparel runs above 25 units, offering unmatched color vibrancy, Pantone accuracy, and durability at low per-unit costs when amortised across volume.

Process and Applications

Artwork is separated into individual color channels and each color is exposed onto a coated mesh screen using UV light and a film positive or CTS (computer-to-screen) system. Screens are mounted on a manual or automatic press. Rotary automatic presses handle 6-14 color stations and print 400-1,200 garments per hour. Ink is loaded onto each screen, a squeegee pushes it through the open mesh areas onto the garment, and the printed piece moves to a conveyor dryer cured at approximately 160 degrees Celsius to set the ink permanently. Common applications include branded t-shirts, team uniforms, event merchandise, tote bags, posters, and signage. Screen printing also supports speciality effects such as puff ink, metallic and glitter finishes, discharge printing, and high-density raised prints.

Web to Print Context

Screen printing businesses use web to print platforms like InkSoft, Printavo, and DecoNetwork for online storefronts, quote generation, artwork approval workflows, and production management. Customers configure garment style, color, size quantities, and print positions through product builders that calculate pricing based on color count, location count, and order volume. Automated prepress tools separate uploaded artwork into spot color channels and generate screen-ready film positives. Production dashboards track jobs through art approval, screen preparation, printing, curing, and shipping stages, helping shops manage the complex scheduling inherent in multi-screen, multi-location print runs.

Frequently Asked Questions

What is the minimum order quantity for screen printing?

Most screen printers require a minimum of 12-25 pieces per design to justify the cost of screen creation, which typically runs 20-50 per screen (per color). Below this threshold, DTG or DTF printing is usually more economical. Some shops offer lower minimums but charge higher setup fees to cover screen production costs.

How many colors can be screen printed in a single design?

Standard automatic presses accommodate 6-14 color stations, though most commercial apparel work uses 1-6 spot colors. Simulated process printing (using halftone dots of 6-8 base colors) can reproduce photographic imagery, but it requires skilled color separation and adds setup complexity. Each additional color increases the per-unit cost.

How long do screen-printed designs last?

Properly cured plastisol screen prints are among the most durable decoration methods, routinely lasting the lifetime of the garment (100+ washes without significant fading or cracking). Water-based prints offer slightly less longevity but maintain a softer hand feel. Wash garments inside out and avoid high-heat drying to maximize print life.

Related Companies
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B2C Web to Print

Custom Ink

Custom Ink is America's leading online custom apparel and promotional products company. Founded 2000 by Marc Katz in Fairfax, Virginia. $321.3M annual revenue (2026). 1,300+ employees across 6 continents with locations in Charlottesville VA, Reno NV, Dallas TX, and Los Angeles CA. Raised $168M from Blackstone, Great Hill Partners, HarbourVest, and others. Ryan Massimo appointed Chief Revenue Officer March 2025. Specializes in custom t-shirts, team apparel, and promotional items.

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B2C Web to Print

Dimona

Dimona is the largest dropshipping and print-on-demand platform for t-shirts in Latin America. Founded in 1967 by Seweryn, a Polish war refugee in Brazil's Saara district (Rio de Janeiro), the company is now in its third generation of family ownership led by Leonardo Zonenschein (Marketing Director) and Eduardo Blumberg (President). Dimona has evolved into a full-stack POD and 3PL solution with production facilities in Brazil (factory in Duque de Caxias, RJ), Miami, Chicago, and fulfillment across Mexico, Argentina, Chile, and Colombia. The company serves 80,000+ B2B customers, produces 9,000+ t-shirts daily, and invested R$15M in US operations (2020-2022). Dimona has R$500K+ annual investment in Carnival fashion collections with designer Ana Regal (4th consecutive year in 2026), and holds official licensing partnerships with NFL Brazil, Copa America, and Rock in Rio.

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Infrastructure

InkSoft

InkSoft is an all-in-one web to print e-commerce platform for businesses selling custom branded merchandise, featuring an online design studio, store builder, and production management tools. Founded in 2009 in Tempe, Arizona. Now part of the Inktavo family alongside Printavo and GraphicsFlow, owned by Blue Star Innovation Partners and PSG.

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